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Manchester United: New Sponsor of Shirt

⊆ 05.09 by Mo Hyo Se | ˜ 0 comments »


Aon Corp , the world's largest insurance broker, has agreed a four-year deal to sponsor the shirts of English Premier League champions Manchester United from the start of the 2010-11 season.

United's current 14 million pounds ($23.25 million) a year deal with U.S. insurance giant American International Group runs out in June 2010. Details of the agreement were not disclosed but U.S. media reports said it was worth about 20 million pounds a year. "We are delighted to be entering such an important relationship with a company of the stature of Aon and to have its logo adorn our shirts from the start of the 2010-11 season," United chief executive David Gill said in a statement. "We look forward to being closely aligned with the world leader in risk management, a firm which shares our values and is an exciting partner for Manchester United. "Today's announcement clearly strengthens our position as one of the biggest clubs in world football."

United won the Premier League title last month for the third year in a row to continue their domination of English football but they lost 2-0 to Barcelona in the Champions League final to end the season on a disappointing note. The deal represents a coup for Aon, which has secured one of the most prestigious advertising deals in sport with United's huge global fan base making them one of the top prizes in sports sponsorship. "It is a unique opportunity when two leaders in their respective fields can come together in a partnership such as the one we are announcing today," added Greg Case, president and chief executive officer of Aon. "Manchester United has one of the most recognised sports brands in the world. David and his team are all about winning and about excellence; the same holds true for the Aon team."

Aon last month posted a 28 percent rise in first-quarter net income but said softer insurance pricing and the economic downturn ate away at business. AIG told Reuters this year it would not renew its shirt sponsorship of United and that it had started cutting back costs in relation to the existing deal.

Once the world's biggest insurer by market value, AIG averted bankruptcy in September last year with an $85 billion federal bailout, which later swelled to about $152 billion. The company, which has sold assets and cut costs to repay part of the government rescue package, joins a string of other companies that have had to rein in spending on sport as the global economic downturn deepens.

United's appeal is enhanced by its growing legion of fans in the largely untapped Asian market. The club has exhibition games in China, Malaysia, South Korea and Indonesia planned for later this year. With the global financial crisis biting deeper by the day, companies around the world are cutting costs and slashing sponsorship budgets. Premier League club West Ham United went for weeks without shirt sponsorship after holiday firm XL went bust last year.

Formula One has also been hit. BMW-Sauber lost Swiss bank Credit Suisse as a sponsor this year and F1 teams agreed to reduce their budgets by 30 percent for 2009. Manchester United rely on sponsorship for about a third of their revenues. The club pays about 43 million pounds a year to service 660 million pounds in debt created when U.S. owner Malcolm Glazer bought the club in 2005.

(source: reuters)

 

AIG - Manchester United: no renew contract

⊆ 23.40 by Mo Hyo Se | ˜ 0 comments »

AIG, the American insurance firm, has confirmed it will not renew its sponsorship deal with Manchester United, however the club remain confident of securing an improved deal elsewhere when their current contract ends in May 2010.

The company, which has suffered massive losses during the global economic downturn, says it remained in discussions over its current deal with the world and European champions, which is due to expire in May 2010.

Despite the news United say they have already opened discussions with a number of global companies, who they feel, could offer United an improvement on their current deal. Sahara, the Indian financial services corporation, has already confirmed United have made contact to gauge its interest in sponsoring the club, while Saudi Telecom have also been sounded out about replacing the AIG deal.

The Old Trafford club also have strong links in both Malaysia and South Korea, so even at a time of financial prudence around the world, United are still optimistic of bettering their current contract, worth £19million including various financial packages

"In line with industry practice, Manchester United is exploring the possibility of a shirt sponsor for the new 2010/11 season," a United spokesman said. "The club is in dialogue with a select number of top companies worldwide and has so far received sufficient interest to be confident it can improve on its current £19m annual partnership with AIG."

AIG came close to collapsing in the final few months of last year as it fell victim to the worst housing market since the Great Depression. The situation became so bad that the US government was forced to extend it a $150billion (£109.3 billion) loan, which it is unlikely to get back, which almost certainly saved AIG from oblivion.

AIG reached its perilous state after having to pay out tens of billions of dollars on insurance policies written on mortgages that homeowners cannot possibly repay. It will also make tens of billions of additional losses on complex investments tied to properties that are plummeting in value

(source: timesonline.co.uk)

 

AIG Leaves sponsorship manchester united

⊆ 12.58 by Mo Hyo Se | ˜ 0 comments »


The soccer team will find it hard to get an equally lucrative sponsorship deal from 2010.It looks like the American government is not interested in bankrolling top soccer brand Manchester United anymore. After taking control of struggling insurance company American International Group last year--as the financial crisis threatened to engulf some of the world's biggest companies--Uncle Sam does not want to renew the insurer's $78.0 million sponsorship deal with the British team.

This will be a problem for Manchester United, which relies on sponsorship for around one-third of its revenues. If it can't get a new sponsor to pay out a similar or higher amount in 2010, when the contract with AIG (nyse: AIG - news - people ) runs out, club owner Malcolm Glazer will find it even harder to repay the debts he saddled the team with when he bought it in 2005.

"They have to find a deal of equal standing, that is the critical issue," said Sean Hamil, an academic at the University of London's Birkbeck Sports Business Center. He told Forbes that this was unlikely to happen, given the troubles facing the corporate world, and that this would have an effect on Manchester United's ability to keep paying for star players.

As for who could replace AIG, speculation is rife it could be insurer Prudential (nyse: PUK - news - people ) or Indian conglomerate Sahara India. Either way, there are already signs that Glazer is tightening his belt, according to Duncan Drasdo, of the Manchester United Supporters' Trust. He told Forbes that Glazer was rumored to be putting his American football team, the Tampa Bay Buccaneers, team up for sale. He also said that Manchester United was taking ticket money from members' bank accounts earlier than planned.

AIG is not the only example of how the economic crisis is seeping into the sports world. German automaker Bayerische Motoren Werke (other-otc: BAMXF - news - people ) lost Swiss bank Credit Suisse (nyse: CS - news - people ) as its Formula One sponsor on Tuesday, while Japan's Honda quit the auto sport in December.

Even in soccer, two high-profile Premier League sponsors are banks: Barclays (nyse: BCS - news - people ) and Northern Rock. A spokesman for Barclays told Forbes the bank had not yet begun talks on renewing its Premier League sponsorship contract, and that it would not comment on the financial details. A Northern Rock representative was unavailable for comment.

Manchester United was ranked the most valuable soccer team in the world by Forbes last year, with a team value of $1.8 billion.

(source: forbes.com)

 

AIG and Manchester United; the deal is over?

⊆ 04.28 by Mo Hyo Se | ˜ 0 comments »


American insurance giant AIG said on Wednesday it would not renew its shirt sponsorship deal with European and world club football champions Manchester United.

The American company also said in a statement e-mailed to Reuters that it was "in active discussions" with the club regarding the current four-year $100 million deal, which runs until next May.

Once the world's biggest insurer by market value, AIG averted bankruptcy in September last year with an $85 billion federal bailout, which later swelled to about $152 billion.

The company has started selling assets to raise funds to repay a part of the government bailout.

"Following the loan from the Fed, AIG has been reviewing all its sponsorships to identify those essential to maximising the value of AIG businesses," AIG said in a statement e-mailed to Reuters.

"In October, AIG told Manchester United that it is not renewing its sponsorship. Further, AIG has been in active discussions with the club regarding the current contract, which expires in May 2010," it added.

Manchester United was not immediately available for comment.

The news comes a day after it emerged that the English Premier League champions had approached Indian company Sahara as a potential replacement for AIG.

"We can confirm that we have received a proposal for team sponsorship, it is an elaborate one," Abhijit Sarkar, spokesman for the diversified Sahara Group, told Reuters on Tuesday.

Sahara, which sponsors the Indian cricket team, is an unlisted group with interests from financial services to real estate.

(source: ibnlive.in.com)

 

U.S. Government plans to buy AIG

⊆ 04.32 by Mo Hyo Se | ˜ 0 comments »


The US government is to buy a $40bn equity stake in troubled insurer American International Group – increasing its investment in the company to a total of $150bn as it reported $24.47bn of quarterly losses.
AIG, best known in the UK as Manchester United's shirt sponsor, is to receive the capital injection as part of a restructured package of funds from the Federal Reserve and the Treasury intended as a longer-term investment than the original monies offered.

The Fed originally offered AIG an $85bn credit lifeline in mid-September, and handed over a further $37.8bn last month when it became apparent that the original facility was not enough. Under the new structure, the Treasury will buy $40bn of preferred shares in AIG – which in return will pay an annual 10pc dividend – as part of the Troubled Assets Relief Programme.


The more permanent investment will allow the Fed to reduce its $85bn credit line to $60bn, and a further $50bn will be provided to purchase distressed assets from AIG which are to be then placed in a pair of financing vehicles. In addition, some of the loan terms have been eased to make it easier for AIG to meet its commitments.

The new structure was hatched by AIG chairman Edward Liddy, who was brought in after the government's first bail-out in September, and Neel Kashkari, the Treasury's interim assistant secretary for financial stability. It is similar to one first suggested by former AIG chairman Hank Greenberg, who remains a major shareholder in AIG, although it is not known whether he was instrumental in these negotiations.

Mr Kashkari said yesterday that the decision was necessary to prevent yet more turmoil in the markets. "Today's action was a one-off event," he said. "It is not the start of a new programme." The revised investment package should stabilise the company in order to allow Mr Liddy to continue with his plan of selling off major parts of AIG, including its personal insurance arm, its life and retirement businesses and its aircraft leasing arm.

Mr Liddy said he was in talks with lots of different buyers for each of the various up-for-sale businesses, and that he planned to announce several transactions in the current quarter. News of the investment came as AIG announced a net loss of $24.47bn in the three months to September, against a profit of $3bn in the same period last year.

The results include $7.05bn of unrealised losses and $18.31bn in investment writedowns.

(source: www.telegraph.co.uk)

 

AIG continuation of the contract with MU in questions

⊆ 15.51 by Mo Hyo Se


AIG recently posted a third-quarter of $24.5 billion, prompting the US government to rework the terms of it’s aid to the insurance giant in order to a) extend more money to AIG (another $40 billion, after $123 billion had already gone into buying up AIG equity and b) significantly reduce repayment terms to help stabilise the company and allow it to recover fully (as opposed to collapsing under the current crisis or under the weight of the government handouts).

For Manchester United, the message is clear - if there was any hope that AIG would recover in time to renew their deal as sponsors of the Manchester United shirt, they are now shot. David Gill was recently quoted as saying that United would have no trouble in finding a replacement if the need arose - it’s time for the Manchester United chairman to put that to the test and ensure that a shirt sponsor paying as much (and if possible more) than AIG’s 14m / year deal is brought in before the agreement with AIG ends, or worse, before AIG says they can’t pay their next year’s installment.
The US government has stepped in with a new package of aid for troubled insurance giant American International Group. It comes after the firm - which sponsors Manchester United Football Club - announced third quarter losses of £14.7bn.

AIG made a £1.8bn profit the year before. The rescue package includes a £20.5bn cash injection in return for partial ownership of the firm. Announced jointly by the Federal Reserve and the Treasury Department, it takes the sum pumped into the company to around £90bn. As part of the new deal, the Fed is reducing a £51bn loan it had made available to AIG to £36bn. It is also replacing a separate £22.7bn loan to the insurance company with a £31bn aid package. The government said the measures were needed to "keep the company strong and facilitate its ability to complete its restructuring process successfully." The Treasury Department, which is overseeing the rescue operation, has promised to invest £150bn in America's banks to get them lending again.

Until now all of the help provided for AIG was coming from the Federal Reserve.
It said earlier this year it would lend AIG a total of £74bn, then gave it access to a further £12.5bn to help it pay wages and other key expenses. AIG has said repeatedly its kit sponsorship deal with Manchester United will not be affected by its financial woes. The contract, which is worth £56.5m over four years, is the most lucrative in the Premier League.

source: Forbes, Sky

 

AIG bankrupt, Sponsor T-shirt line take Manchester United

⊆ 09.21 by Mo Hyo Se | ˜ 0 comments »

Manchester United shirt with a big AIG, have become icons in the successful club in English persepakbolaan. However, in the last week, the company is steady cook disintegration of the disintegration of other United States companies. Will the disintegration of the sponsor of this disastrous also for the team "Red Devil"?


Not necessarily. United States government has taken over the company's financial mengguyurkan with funds of U.S. billion to $ 85 American International Group Inc.. Money is to control the funds shirt sponsor for the club United.

AIG is one of the most visible real sponsor teams dominate the English league last season. English league is really a scoreboard for the company, which pierce the global point of this crisis. "Market feels good," said Nigel Currie, director of sports marketing in Guildford, England. "But actually not that much money over here."

Currie added, the club usually use one of the largest sources speculate sponsors get back. AIG agreed directly with the United States government two days ago, the second year for the four-year agreement with United worth U.S. $ 102.9 million. "This season, however profits from the shirt sponsor in the English League fall worth 67 million Pounds Sterling usually from 75 million pounds," said Currie This such as Bloomberg.

According to Currie, this week there will be discussion with several potential sponsors who are interested to replace AAG Deutsch Telecom's T-Mobile. This is not such as to receive more than one million sterling, United said Currie, who worked for Manchester United and last agree to use the sponsor Vodafone Group plc.

Sometimes not using sopnsor also better, Currie said, when newspapers need utuk illustration Northern Rocks, their difficulties after becoming the victims of contract with the UK bank for more than seabad. "You see in the business pages, and they can not avoid using the picture Michael Owen with a Newcastle shirt," said Currie. "Images and pictures are not successful."

English Premier League generally benefit more than 1.5 billion Pounds Sterling and the sponsor's income is only part of the small. United, for example, collecting 49.3 million pounds from the rights Siar years ago and still get the other cipratan of 42.9 million euros ($ 61.3 million) from the body of European football for a team that won the Champions League.

United Glazer family that owned the original United States, will not cover the fact lose the main sponsor AIG, who spoke as representatives from United. However, according to sports business professor Stefan Szymanski, the club has won the European title three times and 17 league England certainly will not find difficulties to find a new sponsor. "They will stand in line for entry into the sponsor Unit," said Szymanski, who teaches at Cass Business School, London.



Manchester United proved that supported national player Wayne Rooney, Carlos Tevez origin Argentina and two-time Premiere League best player Christiano Ronaldo is still a club takes sponsors.